TAKING CARE OF BUSINESS Lesson 5 Lesson 5: Make Yourself Impossible to Say No To By Kevin Rutherford Lesson Summary In today’s competitive market, being good isn’t enough—you need to be unforgettable. Kevin challenges drivers to move beyond just covering loads...
TAKING CARE OF BUSINESS Lesson 4 Lesson 4: Know Your Customer, Serve Your Business By Kevin Rutherford It’s time to talk about something that doesn’t get nearly enough attention in trucking: the customer. Not the shipper. Not the freight broker. Not the...
TAKING CARE OF BUSINESS Lesson 3 Lesson 3 Summary: The Real Secret to Business Success In the last lesson, we broke down the five essential elements of business. Now, we’re drilling deep into what might be the most important one: Providing value. Let me be...
TAKING CARE OF BUSINESS Lesson 2 Lesson 2 Summary: The 5 Elements of Business Every real business must do five things: create value, offer it to people who want or need it, price it right, deliver it well, and make enough profit to keep going. Miss even one?...
TAKING CARE OF BUSINESS Lesson 1 Lesson 1 Summary: The Purpose of Business Business exists for one reason: to make money. If you’re not turning a profit after paying yourself, you haven’t built a business—you’ve bought a job. In this lesson, Kevin breaks down...
