TAKING CARE OF BUSINESS Lesson 9 Lesson 9 Summary: The Power of Financial Clarity By Kevin Rutherford Lesson Summary February is the month to get serious about money. Kevin cuts through the fluff with this truth: if you don’t know your financial standing, your...
TAKING CARE OF BUSINESS Lesson 8 Write It Down—Or Watch It Slip Away By Kevin Rutherford Lesson Summary January brings fresh goals—but without a written plan, they’re just empty promises. Kevin reminds us: if it’s not on paper, it doesn’t exist. This month is...
TAKING CARE OF BUSINESS Lesson 7 The Power of Writing It Down By Kevin Rutherford Lesson 7 Every business owner hits crossroads—moments when ideas swirl, problems stack up, and momentum starts to fade. In those moments, there’s one underrated habit that...
TAKING CARE OF BUSINESS Lesson 6 The Power of Supply & Demand By Kevin Rutherford Lesson 6 Here’s a truth that’s as old as business itself: nothing works if you don’t understand supply and demand. This is one of the most basic principles in economics, and...
TAKING CARE OF BUSINESS Lesson 5 Lesson 5: Make Yourself Impossible to Say No To By Kevin Rutherford Lesson Summary In today’s competitive market, being good isn’t enough—you need to be unforgettable. Kevin challenges drivers to move beyond just covering loads...
TAKING CARE OF BUSINESS Lesson 4 Lesson 4: Know Your Customer, Serve Your Business By Kevin Rutherford It’s time to talk about something that doesn’t get nearly enough attention in trucking: the customer. Not the shipper. Not the freight broker. Not the...
