TAKING CARE OF BUSINESS
The Purpose of Business
Business exists for one reason: to make money. If you’re not turning a profit after paying yourself, you haven’t built a business—you’ve bought a job. In this lesson, Kevin breaks down what it really means to run a business, why profit is the non-negotiable, and how knowing your numbers is the only way to stay in the game. This is the foundation. Miss this, and nothing else matters.


Taking Care of Business Lesson 5
TAKING CARE OF BUSINESS Lesson 5 Lesson 5: Make Yourself Impossible to Say No ToBy Kevin RutherfordLesson Summary In today’s competitive market, being good isn’t enough—you need to be unforgettable. Kevin challenges drivers to move beyond just covering loads and...
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